At first I thought, "I'll head elsewhere in cyberspace to get my news."
But then I realized that (1) there's nothing like the New York Times, and (2) the NYT could go out of business if people aren't willing to pay for online content.
Reading comments on a story about the digital subscription plan, I saw a response from corporate communications staffer Eileen Murphy that generated an aha! in me.
All Home Delivery subscribers (7-day, Monday-Friday, Weekender, Sunday Only, etc.) will receive the All Digital Access product for free.
Our neighbors across the street here in rural south Salem (Oregon) get the Sunday New York TImes. I buy it myself occasionally when we're on vacation and don't have our local newspapers to read. It'd be a nice addition to my weekly reading.
The cost for Sunday only delivery is $3.75 a week. That's $15 for four weeks. Which is exactly the cost of unlimited access to NYTImes.com the NYT smartphone app. (Somehow I don't think this is an accident.)
So for $15 it's possible to get the Sunday New York Times delivered to your doorstep, and get unlimited access to NYTimes.com from any device (computer, iPhone, iPad).
[UPDATE NOTE: Somehow I misread the footnote to the $3.75/week Sunday Only subscription price. This is only for the first 12 weeks if you pay by credit card. After that, it jumps to $7.50/week. Bummer. Thanks to commenter Veeper for noticing what I missed.
This changes things. But maybe not by a lot. If I was willing to pay $15 for home delivery and online access, does it make a lot of difference to not get the Sunday edition in paper form? I'd still be able to get unlimited online access via my laptop and smart phone.
And here's a perspective on the issue that I came across today. I agree with this guy that we need to support genuine newspapers, because otherwise we'll end up only with bloggers like me making up stuff without a factual foundation. Am I still willing to pay $15 every four weeks to support a great newspaper, without which the world would be significantly lessened? Yes, I think so. END OF UPDATE]
Seemingly this will boost Sunday Only subscriptions, since why would someone pay $35 every four weeks for the All Digital Access option when they can get this option for "free" by forking out $15 every month for home delivery of the Sunday paper?
I'm leaning toward doing this, but want to see what the special March 28 introductory offer is.