I'm a frequent Amazon shopper. Until recently I'd resisted the invitation to sign up for Amazon Prime:
Amazon Prime is a membership program that gives you and your family unlimited fast shipping, such as FREE Two-Day shipping and One-day shipping for $3.99 per item on all eligible purchases for an annual membership fee of $79. Eligible customers can try out a membership by starting a free trial.
But when I needed to have a book delivered quickly to prepare for a discussion group meeting, I decided to use the free trial to get it shipped to me in two days. And now...
Damn you, Amazon, I'm hooked! (just as you planned)
So soon my VISA card will be charged the $79 annual fee, because for a frequent Amazon shopper like me, Amazon Prime is an excellent deal for reasons I'll explain below.
First, though, let's examine a question that I raised at the above-mentioned book discussion group, where we talked about globalization.
"When the UPS or Federal Express truck delivers an item ordered online to my home, is this more, or less, ecological than me driving into town (7-10 miles) to go shopping?"
I asked this because my Prius-driving environmental soul has been feeling a pang whenever the doorbell rings and I find another Amazon package dropped at our door. That large truck coming all the way into the south Salem countryside, just for me.
Which, of course, isn't true -- as another group member pointed out. He thought that online shopping saved energy, since the UPS truck continues on to deliver stuff elsewhere in our neighborhood. That's more efficient than lots of people driving around in their separate cars buying things.
A Center for Energy and Climate Solutions study supports this intuition.
In business-to-consumer e-commerce, for instance, a warehouse holds far more product per square foot than a retail store, and uses far less energy per square foot. We calculated the ratio of building energy per book sold in traditional bookstores versus on-line retailer Amazon.com to be 16-to-1. And contrary to what most people think, Internet shopping uses less energy to get a package to your house: Shipping 10 pounds of packages by overnight air -- the most energy-intensive delivery -- uses 40 percent less fuel than driving roundtrip to the mall. Shipping by truck saves 90 percent.
Most of the comments on a TerraPass question, "Is online shopping bad for the environment?", were similarly supportive of buying over the Internet. It saves energy, reducing carbon pollution, and thus is Earth-friendly.
Yay! No more guilt when the UPS truck pulls up. I can fully embrace Amazon Prime for these additional reasons.
Shipping cost is no longer a factor. Like this person, sometimes I used to buy something extra just to earn free shipping on a $25 Amazon purchase. Now I can order an $11 bottle of leather conditioner for a few bucks off the list price, pay nothing extra, and have the product in two days. (Of course, it's still sitting on our kitchen counter because I haven't gotten around to applying it to a couple of coats, but that isn't Amazon's fault.)
Fresh shopping options. I feel like a whole new shopping world has opened up for me. Meaning, I no longer have to wander around physical stores and shop as much. My wife, being a female "gatherer," enjoys browsing aisles a lot more than I do. As a male "hunter" of some specific product, I simply want to get ahold of the thing as quickly and easily as I can. Clicking a few keys on my laptop -- perfect!
Instant gratification closer at hand. Living as I do in our increasingly fast-paced world, it bothered me when I ordered something on Amazon and it'd take -- gasp! -- at least five days to get it. That'd seem like an eternity. Almost. Two day shipping is psychologically much more comfortable. Picturing an order arriving day after tomorrow puts the purchase in a different light. The instant gratification portion of my brain feels a lot more positive about ordering online now. And if I want something tomorrow, that's just $3.99 away.
I haven't worried much about whether I'll make back the $79 Amazon Prime annual fee in shipping costs. Since I easily order a couple of dozen items from Amazon each year, probably I will.
But as noted above, the other benefits of Amazon Prime make it a good buy for me even if the monetary aspect doesn't quite pencil out. Since I don't like shopping in stores, and find that buying online saves me both money and time, taking shipping charges out of the ordering equation has made me a happier Amazon customer.
Sure, not everything I want qualifies for Amazon Prime. So far, though, most of my purchases have.
And since I'm also helping to save the Earth with every lessened carbon footprint order, Amazon Prime appeals to both the materialistic and idealistic sides of me.
You can get a free amazon prime membership for three months if you are a parent - http://www.amazon.com/gp/mom/signup/info
Or you can get a year free if you are a student - http://www.amazon.com/gp/student/signup/info?tag=httpwwwblac07-20&prv=httpwwwblac07-20
All you need is an email address from a college. I got my membership free this year by using this deal. :)
Posted by: Amber | November 23, 2010 at 08:34 AM
And if you have an app like 1Password you can order in nanoseconds.
Posted by: Randy | November 24, 2010 at 07:26 AM
Brian - if you think that driving a Prius is actually reducing carbon emissions, you have overlooked some relevant facts.
The feedstock for the Nickel foam used in Prius batteries is mined in Canada. Then the Nickel is shipped to the West coast and floated over to Japan to be processed. Then, the Nickel foam is shipped back to the US to be incorporated into the batteries.
All of the tailpipe emissions that do not issue forth from the tailpipe of the Prius have already issued forth from the various internal combustion engines involved in mining, transporting, and processing the material for making the batteries.
Of course, this should be fairly obvious, inasmuch as a Prius owner pays a higher price up front for the vehicle. What do you think you are paying for? A Corolla is quiet and comfortable and costs a lot less.
It takes "X" amount of energy to move any particular mass any particular distance. It makes absolutely no difference how you do it.
Posted by: Willie R. | November 25, 2010 at 03:06 PM
Here's hoping everyone's Black Friday was wonderful.
I read (don't worry, I don't believe everything I read) that when all production costs are considered the Prius costs about $3.25 per mile and is expected to last about 100,000 miles. The Hummer, on the other hand, with all the same factors counted, costs about $1.95 per mile and is expected to last about 300,000 miles. Not to mention that if a Prius battery is not properly disposed of the nickel battery leaches carcinogens into the environment.
Best environmental and economical alternative...
Keep your old car and drive it until parts are no longer available and/or it can't be fixed. This has the least impact on the environment. Rig it up to run on methane from your composting toilet to be extra cool and hip to what's happening, man.
Even if your old car gets bad gas milage the difference will not cost you as much as shelling out for a hybrid and there will be no manufacturing pollution because your car is already made!! Cool huh?
Remember, even if you feel good about yourself for driving a clean machine, someone, somewhere is driving your old inefficient machine which is still belching crud into the atmosphere just as if you were driving it.
Posted by: tucson | November 26, 2010 at 07:36 PM
tucson, there's always two sides to a question. The notion that a Hummer is more environmentally beneficial than a Prius definitely has another side to it:
http://greenparty.ca/node/2410
http://www.washingtonpost.com/wp-dyn/content/article/2007/04/25/AR2007042502561.html
Posted by: Blogger Brian | November 26, 2010 at 10:32 PM
Don't worry. I won't buy a Hummer in lieu of a Prius. Actually, I like Willie R's suggestion. To prospective Prius buyers..consider a Corolla and keep it forever.
My daughter, a med student, has the right idea with close to 200K miles on her honda and the thing is still going strong.
A friend has a Ford pick-up with 250K on it. He sees no reason to get a new one.
Another friend drives an ancient Suburban. The thing is a pig and gets no gas milage at all (is it possible to get minus 3 mpg?), but he keeps fixing it and it runs good. Cheaper than buying a new one and he makes no contribution to planetary pollution via manufacture of new cars.
I had a dodge caravan that was going strong at 184K miles when I sold it which I had to do in order to get a truck to haul horses.
Then, green fanatics at the Ashland Community Market with their organic hemp shopping bags gave me shit for driving the Ford F350 saying I was destroying the planet. What was I supposed to do, haul three or four horses to Sisters, Ore. or Lassen Park east of Redding behind my bike? Did they never, ever get in a car? Hippocrites.
They would be happy to know that as soon as I didn't need to haul horses anymore I sold the truck and got a Subaru. But they would have been happier if I got a llama to carry our groceries and the kids to school.
But some horrible person somewhere was still driving that devil truck from hell.
Posted by: tucson | November 27, 2010 at 07:07 PM