Since my favorite (and only) child is the sales director for a high-end designer eyewear company, my eyes snapped to attention when I noticed a New York Times story today: "Love Your Sunglasses (Should I Know You?)"
I hoped to read that the demand for expensive sunglasses wasn't going the way of expensive homes: down. Reassuringly, the story said that "statement sunglasses are one luxury that consumers are still willing to splurge on."
Whew! Good news. Even better was what I came across a few paragraphs further on.
"Sunglasses aren't armor anymore — they're not about saying don't touch me," said Ed Burstell, the vice president for cosmetics and accessories for Bergdorf Goodman in New York. Among the more rarefied labels at Bergdorf are Bulgari, Bottega Veneta, Alexander McQueen, Marc Jacobs, Chanel and Barton Perreira, a six-month-old brand coveted by aficionados.
Barton Perreira! That's the start-up company my daughter works for!
Coveted by aficionados. That's a killer blurb. The New York Times reporter should be sent a pair of sunglasses, though likely that'd run afoul of some silly ethics rule.
Lacking ethics myself, and playing the Pitiful Dad card, I immediately emailed my daughter a congratulations on the story, not so subtly mentioning that I too am an aficionado of designer sunglasses – yet somehow lack a pair of Barton Perreira's.
Which, since they cost around $350, isn't surprising.
Anticipating that a pair could be coming into my life soon (I'd wear them in trendy Salem, Oregon hot spots, assuming I can find any, so this would be a valid marketing expense for Barton Perreira), I spent some time today ogling the current collection.
I sort of lean toward "Voyeur." But my daughter can surprise me. Just three months to my birthday, Celeste! However, every day is Father's Day, isn't it?