Watch this You Tube video. In four and a half minutes you'll have a much better understanding of how gurus, prophets, masters, and other "spiritual" celebrities get so many people to believe in them.
Fascinating, how easy it is to delude us humans. Our tendency is to follow others like sheep.
(Thanks to a blog visitor for sending me a link to this video. It's got over 4 million You Tube views, but I hadn't heard of it before.)